This will increase your bounce rate (a metric we revealed earlier as one that Google prioritizes for SEO), telling Google that your page isn’t valuable. At the start, more people may see your site in the SERPs, but if your page doesn’t satisfy their intent, they’ll quickly exit your page. Hosting a low-quality video with little or no context will make your rank plummet because the search engine doesn’t want to drive people to a useless page. But, they won’t actually stay on your site very long if your on-page content isn’t high-quality.Īs a matter of fact, this could be detrimental. Video gives you a boost in rankings, which allows more people to see your site, which means more people will click on your link. After all, video alone isn’t necessarily your website’s saving grace. The key to using video as part of your SEO strategy is to take the time to make high-quality content that’s aimed at a particular goal.
GOOGLE SEARCH ENGINE SEO HOW TO
How to Create High-Quality Video That’ll Boost Your SEO In short, Google’s algorithms are increasingly prioritizing websites with video content, and that’s not something you want to ignore 93 percent of online experiences start with a search engine, so you want to do everything you can to appear on that crucial first page. So, video benefits SEO both directly and indirectly-the video alone likely influences your ranking, and it influences other factors that go into Google’s selection system. Studies show that p eople spend over twice as long on a page with video than without, and t he higher the quality of your content, the more likely you are to get backlinks. Two of the most important metrics for SEO are the time users spend on your page or site and the number of backlinks referring back to your domain, and video almost always improves both of these figures. Video also helps other metrics that we know Google takes into consideration for ranking.
We host our marketing-related videos on YouTube as well (find them all here), so we’re improving our SEO efforts while also bringing in new traffic directly from YouTube. Our data at Lemonlight is no exception-almost all of our pages bringing in the most organic traffic include video content, and we typically see boosts in organic traffic ranging from 10% to a whopping 250% when we add video content to existing posts. While Google hasn’t explicitly confirmed this idea, many marketers agree that their SEO results suggest that it’s true. We also know that Google has been rumored to prioritize search results with video above results without video. The presence of the thumbnail makes the result a “rich snippet,” and rich snippets tend to have higher click-through rates than standard snippets. So, why does video help SEO rankings? Here’s what we know about the connection.įirst, we know that when Google shows a video thumbnail next to a search result, which it does for 26% of search results according to BrightEdge, users are more likely to click that listing. And while we don’t always have transparency from Google to know exactly what they’re looking for, we do know that video is a powerful tool for SEO. The basis of SEO is aligning your internal content strategy with what the search engine’s algorithm is prioritizing. What you may not know is that video can help your SEO ranking as well–in a very significant way. You may have hired a technical SEO expert to help your pages index and crawl correctly.
You may have created specific blogs and articles based on keyword research. If you know this, you’ve probably taken some steps to boost your SEO. They’re actively looking for what you’re offering, so making sure your site is the first one users see should be a crucial part of your digital marketing strategy. Remember, when people use search engines, they’re doing a targeted search. In a noisy world, SEO is one of the best ways for businesses to be seen by their target audiences. It’s not an exact science and the best practices change frequently, but optimizing your website content and structure could ultimately drive more conversions than any of your other digital marketing efforts. The higher your website ranks, the better-it means more people will see your page when they search a relevant query, click through to your website, read your content, and get to know your brand. Search engine optimization is what you do to grow your visibility on search engine results pages. It’s true! Video is quickly becoming one of the most important forms of content marketing and its presence could make or break your optimization efforts.īefore we break down exactly how video can improve your organic page ranking, let’s talk a little more about what SEO actually is. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? You’ve probably heard the term search engine optimization (SEO) a million times.